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  • 02-12-2017
  • Business
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Advertisers can determine how effective their media mix has been in reaching their target audience by calculating ________ of the advertising schedule.

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W0lf93
W0lf93 W0lf93
  • 14-12-2017
Advertisers can determine how effective their media mix has been in reaching their target audience by calculating the total GRP of the advertising schedule.In advertising, a gross rating point (GRP) is a measure of the size of an advertising campaign by a specific medium or schedule.
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